[Re]branding, brand identity, and brand guardianship for motorcycle culture.

Dutch on Wheels develops and monitors brand identities for motorcycle brands, dealers, and custom builders. From rebranding and visual language to campaign imagery, custom paint, and hand-painted graphics.

Built on 10+ years of experience in motorcycle culture.

Brand identity with character

For brands & dealers

Craftsmanship, custom paint & hand-painted lettering

View custom work

Graphic artist Lisa Ottevanger

Specialist in (Re)Branding · Brand Identity · Visual Language · Brand Monitoring

What started 10+ years ago in custom paint, sign painting, and design has grown into a practice where craftsmanship, visual language, and identity converge. The years spent in and around the motorcycle world have not only shaped my visual signature but also enriched my sense of subculture, target audience, and credibility.

I apply my experience in two directions: custom work for private clients and brand identity for brands, custom bike builders, and dealers. Whether it concerns a hand-painted piece or a brand in need of a stronger visual presence, the foundation remains the same: character, precision, and work that is unique.

 Read more