Dutch on Wheels collaborates with motorcycle brands that value craftsmanship, character, and authentic stories.

As a brand specialist, graphic artist, and custom painter, I help motorcycle brands translate their DNA into a brand identity that is visible, tangible, and credible. From brand story and visual foundation to the implementation in visual language, graphics, pinstriping, special paint, and designs with a unique signature.

Not just isolated design, but a total narrative that resonates in everything your brand displays. From hand-painted tank graphics to complete brand visuals that align with the culture, appearance, and individuality of the brand.

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Building motorcycle brands with character, together

For brands, dealers, builders, and lifestyle labels, I translate brand stories into visible, tangible, and credible visual language. Sometimes in the form of a campaign image, a (refreshed) house style, or a logo. Sometimes as a hand-painted object, custom jacket, tank, signage, or live activation.

Always with the same foundation: strategy, a feel for motorcycle culture, and paint on my hands.

Indian Motorcycle 125th Anniversary — Poster design

Graphic anniversary design for Indian Motorcycle, in which history, power, and American motorcycle culture converged in a campaign image with a clear visual signature.

Deus Concept Store

Hand-painted signage for the Deus Concept Store, designed to make the Deus brand world not only visible, but also tangible in the physical space.

Social Media Campaign

Visual campaign development for social media, focused on recognizable content, strong visual language, and a direct translation of brand story into online visibility.

Deus x Breitling

Live painting and brand activation during ambassador events, in which the world of watches, motorcycle culture, and lifestyle was translated into a tangible brand experience through paint, craftsmanship, and character.

Motorcycle Storehouse at Wheels and Waves

Brand presentation and live painting during Wheels and Waves, focused on visibility, atmosphere, and direct connection with the international custom motorcycle community.

Iron Black

Logo design and custom biker jacket for Iron Black, in which brand identity and bespoke custom work came together in a raw, wearable statement.

Harley Owners Group Rotterdam — World Port Chapter

Brand identity for HOG Rotterdam World Port Chapter, in which community, port city, Harley culture, and chapter pride were translated into a powerful visual brand image.

Logo design and window lettering for Glasloderij 't Lemmet

Hand-painted signage with character, designed to give the physical space more individuality, craftsmanship, and brand identity.

PME Legend

Limited edition custom jackets for a social media campaign, in which fashion, motorcycle culture, and hand-painted details came together in unique wearable brand pieces.

Who I worked for